Here’s a simple 10 step formula for writing ads or short sales letters:

1. Call a friend, associate or employee and explain your product or service to them.
2. Tape record the call.
3. Have your conversation transcribed.
4. Label every single sentence as “F” for a feature (describes what your product or service does), “A” for an advantage (over a competitor), and “B” for anything that’s a benefit (tells your customer what it does for them).
5. Write the sentences rated 1-10 by their importance. 1 being the least important and 10 being the best. You will have an F-1, F-2, F-3, etc. B-10 would be the most important benefit.
6. Combine the highest ranking features, advantages and benefits and create a headline from them.  In other words, if you’ve got a B-10 and B-9, A-10 and A-9, an F-10 and F-9, combine them to create your headline.  Next, use six to eight benefits to tell your story, six to eight advantages to create interest and six to eight features to credentialize your story with details and facts.
7. Guarantee your product or service using risk-reversal.
8. Tell them how to order and how to order now.
9. Reward them for immediate action.
10. Re-write five different versions.

This may seem like a lot of work, but I find it much easier than starting with a blank sheet of paper (or computer screen). Roll it out small  to test it, and when it works, roll it out in a big way.

Here’s to Your Marketing Success,

Tim
————————————

John released Traffic Secrets 2.0 today, and I can’t wait to get my copy. If it’s anything like Traffic Secrets, I’ll make my money back in the first week.

He had a couple of surprises in the salesletter, like free updates for life and Lifetime access to his Private Coaching and Mastermind Community. Also, if you don’t own the original Traffic Secrets course, he’s going to throw that in too. Unbelievable.

He’s a great teacher and real genius at generating traffic. I expect it to be a great course, but if not he’s got a 45 day guarantee so there’s really no risk in checking it out.

Grab Your Copy Today.

Here’s to Your Success,

Tim

BREAKING NEWS:

John Reese just released a NEW video that reveals a ‘big traffic’ secret that many of the world’s top sites use but don’t want others to know about – and he shows how YOU can quickly and easily start using this ‘secret’ for your own sites.

This NEW video will show you how to generate a ton of targeted traffic even with a tiny marketing budget.

And this method is so incredibly VIRAL that once you put it into a motion it can pull-in a large flow of visitors to any of your web sites without you doing any additional work.

(You just need to make sure you do it properly for maximum traffic results.)

* This is something that 99.9% of marketers are simply overlooking.

Go watch the new video right now and discover this tactic for yourself. You’ll be pleasantly surprised how you can easily cash-in on something that most people have no clue about.

Watch The Video Now:

http://www.Tim-Warren.com/ts3

AND…

At the end of this new video John reveals some ‘shocking’ price details about his soon to be released, ground-breaking Traffic Secrets 2.0 course.

He also reveals (for the first time) details about why this ‘course’ isn’t simply a course like most have seen before.

You’ll have to watch the video to see how John is ‘raising the bar’ when it comes to Internet Marketing education products. (It’s truly impressive.)

Check It Out Right Now:

http://www.Tim-Warren.com/ts3

Here’s to Your Success,

Tim

How would you like to go to a party at the Playboy Mansion?

It’s a chance of a lifetime, usually reserved for only the extremely rich and famous (or the scantily clad and beautiful).

How would you like to rub elbows with the biggest names in Internet Marketing (John Reese, Frank Kern, Dan Kennedy, Yanik Silver, Mike Long, The Rich Jerk, Mike Filsaime, etc.).

Well you can. All it takes is making a tax deductible (check with your accountant) charitable contribution. That’s right. It’s all for charity!

Click Here for more info.

Hope to see you there,

Tim

Well, Google did it again. I just went in week before last and updated all my AdWords ads on one of my campaigns. I bumped a bunch of them up to Google’s new higher minimums.

It worked. My opt-ins and sales jumped dramatically… but not for long!

My computer was down all day Saturday. Everyone in the neighborhood lost the FIOS signal (first time since they originally put it in a couple years ago). And since I use Vonage for my phone now, it was down as well. So no dial-up either.

Anyway, when I got back online Sunday afternoon, I noticed I only had two opt-ins through Google for the entire weekend.

Sure enough, got slapped again. Most of my clicks jumped from $0.05 – $0.20 to $5 and $10. A few only jumped to $0.50. The thing I don’t understand is, many of them are extremely relevant. They couldn’t be more relevant. Who knows?

Hopefully, the Ex Google employee that just came out with the course on AdWords does. I just picked it up. He claims to have all the answers. I’ll find out.

Regardless, there’s got to be a better way. I’m looking; I’ll let you know when I find it.

Until then.

Here’s to Your Success,

Tim

Today, I’m including an article by one of my favorite mentors, Jo Han Mok:

Is this scenario familiar?

You’ve launched your sales page and you are driving traffic right to its doorstep, but the sales just aren’t coming in the way you had anticipated.

Things are not performing as planned and you naturally turn your attention back to the sales page, looking for ways to improve it.

* You change the header.
* You adjust the headline.
* You alter the color scheme.
* You add another six p.s.’s

Nothing seems to be making a difference in terms of conversions.

You read and re-read the sales copy repeatedly.

You make edit after edit, hoping to stumble upon the fix for this disappointing situation.

Adjusting and tweaking your sales page is a great idea.

Making smart modifications and carefully testing them might turn what appears to be a loser into an impressive moneymaker.

However, there are times when the problem isn’t the sales page. All of the tweaking and adjusting of copy won’t fix a thing when that’s the case.

The trick, of course, is knowing when your copy is at fault and when something else is afoot. How can you tell when the problem is the sales page and when it lies elsewhere?

First, look at your traffic.

Who is coming to your page and are they “the right people.”

You need to be sure you are sending targeted visitors to the page and not just those who might be vaguely interested in your product.

If you are running a pay-per-click campaign, that is going to require returning to your keyword research and digging deep for answers.

If you are primarily marketing via your list, you’ll need to carefully consider whether list members’ opt-ins really pre-qualified them for this particular offer. Often, tapping into different traffic stream can make all of the difference in the world.

Second, look at the competition.

Is there someone out there who is doing a better job selling the same product or a similar product?

Might your problem be a matter of needing to be more competitive in terms of price, bonuses or some other factor?

If you are up against an army of tough competitors, you may have to find a way to make your page even stronger or some other means by which to regain an edge.

Third, consider the product.

Revisit your market research, look at other similar products and decide whether or not you are really bringing anything new to the marketplace.

If you are, make sure you are clearly illustrating what sets your offer apart from the others.

Top marketers will tell you that a good salesperson can successfully move any product, but the reality is that sales are more plentiful when you have targeted a real need among consumers.

Take a good look at some of the factors beyond your sales page.

They may inform you about why things are not going as well as expected. In some cases, you may learn your project’s shortcomings have nothing to do with your sales page at all.

In other cases, you may be able to use an off-page investigation to find ways to adjust your offer and tactics for more success.

It’s the simple things like these that can have the biggest impact on your conversion rate. Get started today and you’ll be surprised how quickly your profits begin to grow.

—
Jo Han Mok is the author of the #1 international business bestseller, The E-Code. Unlock the code for unlimited online profits for yourself by visiting his website today at:
==> http://www.GreatMarketingStuff.com/JoHan.php
—

I hope you enjoyed it as much as I did.

Until Next Time.

Here’s to Your Success,

Tim

Often in our marketing, our efforts are focused on detailed descriptions of products and services. We see this all the time in advertising. The business goes into great detail talking about the great features of the product and the specific process of how they will do this for you. Sometimes these details are critical to the buyer’s buying decision and it does have merit.

However, don’t spend too much time describing the details when the customer really wants to know the results. They want to know what’s in it for them.

The old adage that you can’t see the forest for the trees may apply here. If you describe in detail the physical make-up of the trees of a forest, you might do so at the exclusion of adequately describing the entire beauty of the forest. If a beautiful forest is exactly what the customer is shopping for, you have now made an error in the way you are describing it by focusing on the trees.

It’s not just limited to trees in the forest, of course. Let’s talk about it in terms of products and services

Let’s relate that to a maid service. The specifics of what they do is not really that important. They do clean house, but that’s not necessarily what I’m interested in. What I’m interested in is having a great looking, clean, germ free house without lifting a finger.

Whatever your business offers, you need to tailor your marketing to communicate to your customers what your products and services do for them. You want to give a description of the product and a list of features, but you really want to focus on the benefits to the customer.

Until next time.

Here’s to Your Success,

Tim

The lifetime value of a customer is determined by how often you continue to sell to them. The more you continue to send them offers, yours or someone else’s, the more that value will increase.

First, you want to upsell or re-sell those customers immediately after the initial sale, hopefully at the time of purchase. A one time offer (OTO) works quite well for this.

If you can get them to order another item that compliments what they’ve already purchased, you can dramatically improve your profits. You want to experiment with add-on products and services.

You can offer a package of related items at a discount, since you don’t have to worry about advertising costs.

You could offer to upgrade their sale. If they’re buying a basic service, you can offer them a deluxe service but at a big discount.

Upselling is just one of the many different techniques that you can use.

You can also contact your customers shortly after the initial sale to see how they like the purchase and offer them a deal on something else.

You can secure the rights to high profit or repeat-type products that make sense to your customers, and you can keep following up with emails and salesletters.

If you sell something additional to half of your customers, you could add $1,000s and $1,000s of profit to every sale.

And then, once you know how much extra income you can earn on the back-end, you can dramatically increase the amount of money you spend to get those customers. Thus you can outspend your competition. This will allow you to increase your market share, which in turn will make you more money. Then you can spend more on acquiring customers and repeating the cycle over and over until you have little or no competition left.

I wish you and your family a very happy and prosperous New Year!

Until next time – Here’s To Your Success,

Tim

One of the most profitable things you’ll ever do for your business is to understand the actual value of your customer. It’s been called the Marginal Net Worth and the Lifetime Value.

What is the current worth of one of your customers or prospects? It’s the total profit of an average customer over the lifetime that they do business with you. That includes all subsequent sales minus advertising/marketing and your fulfillment expenses.

Let’s say the average customer brings you $75 profit on the first sale. They re-purchase 3 more times in a year with an average order amount of $300. On each $300 reorder, you make $150 gross profit. The average life lasts 2 years. So every new customer is worth $975.

You reach the $975 by adding the $75 initial profit to the 3 other purchases each year of $300. Only $150 is profit, so $150 times 3 equals $450. If they do that for 2 straight years, that’s $900 plus the original $75.

Therefore, our average customer is worth $975 in profit. Now lets say it costs you $30 through your advertising/marketing expenses to get them. Then every time you spend $30 you receive $975 back.

At this rate, you’d be crazy not to increase your advertising/marketing and promotional budget to produce as many of these $30-cost customers as you could.

Theoretically, you could spend up to $975 to get that customer because you know they’ll eventually spend $975 and you’ll break-even. But of course, we don’t want to do this.

But you could easily spend 100% of your $75 profit to get that first sale. You’d break even on the first sale and then bring in an additional $900 over the next 2 years.

So why not give away the original $75 service for free and gain as many additional customers as possible. Theoreticlly, if you could double the number of customers by doing this, you’d double your profits over the next 2 years.

If you take the time to learn your numbers and put them to use in your business, you’ll be light-years ahead of your competition. Most of them don’t have any idea what their numbers are.

Until next time – Here’s To Your Success,

Tim

Hi Friend,

It’s Tim again.

I just got an email from my buddy Keith Baxter.

He just released an 11-page Free report called:
“Give Pay-Per-Click The Finger”.

I just love Keith’s subtle style! And wouldn’t you know it, I connected with the title right away. After having Google Slap the crap out of me a couple of months ago, I’m constantly on the look-out for new ways to diversify my traffic sources.

So if you can relate, if you’re tired of getting jacked around by the big PPC search engines but you’re not ready to spend the time and money it takes to learn or pay for SEO, then you’ll want to read this report.

Actually, even if you’re an SEO expert and love PPC… if you’re looking to drive more traffic to your website, you’ll want to read this report too.

I just finished it, and it’s packed with a ton of powerful content. I highly recommend it.

Get “Give Pay-Per-Click The Finger”… Click Here!

Here’s to Your Success,

Tim

P.S. Let me know what you think in the comments section.