Well, Google did it again. I just went in week before last and updated all my AdWords ads on one of my campaigns. I bumped a bunch of them up to Google’s new higher minimums.
It worked. My opt-ins and sales jumped dramatically… but not for long!
My computer was down all day Saturday. Everyone in the neighborhood lost the FIOS signal (first time since they originally put it in a couple years ago). And since I use Vonage for my phone now, it was down as well. So no dial-up either.
Anyway, when I got back online Sunday afternoon, I noticed I only had two opt-ins through Google for the entire weekend.
Sure enough, got slapped again. Most of my clicks jumped from $0.05 - $0.20 to $5 and $10. A few only jumped to $0.50. The thing I don’t understand is, many of them are extremely relevant. They couldn’t be more relevant. Who knows?
Hopefully, the Ex Google employee that just came out with the course on AdWords does. I just picked it up. He claims to have all the answers. I’ll find out.
Regardless, there’s got to be a better way. I’m looking; I’ll let you know when I find it.
Until then.
Here’s to Your Success,
Tim
