A direct marketing Icon and the “Greatest Copywriter in the World” died last weekend. Gary Halbert was a genius and just a joy to be around (usually :-).
I was lucky enough to attend two of his seminars. One was the Fusion seminar where he spoke with Mark Joyner and a few other guys about the merging of online and offline marketing.
The second was a copywriting seminar with just him and 15 students including me. That was one I’ll never forget. He loved to teach, if you were willing to learn, and it sure came across there.
It was just us and Halbert for 3 solid days (well for Gary that meant 9 or 10 am to 5 pm :-) But it was gruesome! Both nights we went back to our rooms with more homework than we could ever get done. He said the only way we’d learn how to write, is to write! So he made us write.
And then we presented what we wrote the next day… everyone. So we knew we’d better have something done.
I feel really blessed to have been there and to have known Gary. May he rest in peace.
If you’d like to know or hear more about Gary, Ken McCarthy was just kind enough to put up some clips of him speaking at the System Seminar a few years ago. Thanks Ken!
Just go to: http://www.systemvideoblog.com/2007/04/gary_halbert_vi.html
Until next time.
Here’s to Your Success,
Tim
Tim, you had an amazing experience. You’re lucky to have been in such a small group and actually meet Halbert and Mark Joyner, (wow, you’ve rubbed shoulders with such big people!).
** Glad you like my podcast show too by the way !!!
Keep up the great work!
Comment by Ted Cantu — April 15, 2007 @ 12:37 pm
Hi Tim,
I was at the Fusion Seminar. Have you checked out John’s Marketing Rebel Rant. If you sign up you get the first year for free - I am going through them now - Great Stuff.
Drop me an email and we’ll touch base
Paul
P.S Website is http://www.marketingrebelrant.com
P.P.S Do you remember Gary saying about marketers faking their own death. Sadly don’t think this is the case in Gary’s case
Comment by Paul Cowen — April 29, 2007 @ 9:28 pm