It would be hard to argue against the fact that adding audio to a website increases your overall results. In fact, not using audio is a big mistake. It will boost your opt-in rate. And your sales.
What makes it so effective?
It’s not hard to figure out. Most of the web is cold and impersonal. It adds a human touch to your site. And makes people feel they’re dealing with a real person. Basically, audio brings your site to life. Which fascinates greater interaction from your visitors.
Here are the benefits
There are actually two profit boosts from using audio. First, you’ll make more sales. And you’ll spend less getting those customers. You see, you’ll be able to skip the expensive copywriter. You can just add your own audio. An authentic message from you will do more than the best ad copy.
You’ll also get better conversions on your list opt-ins. People need to be told exactly what to do. So you just add a simple audio that says: Fill in your name and email and click submit. Just this one simple thing will boost opt-ins up to 315%!
Some web audio ideas
Put a welcome message that plays automatically on your site, Most people abandon a website within just a few seconds. Your welcome message could make them stay when they would normally leave.
Lead them by the had. Just like in the opt-in example. You can use audio to tell your visitors exactly what to do. And take them all the way through buying your product.
Get testimonials for your services and products. A written testimonial is good. But what’s even better are audio testimonials. It’s pretty easy to fake a written testimonial. Audio adds a level of higher believability. And that increases your results.
Power tip
Something you may not have thought of is using audio for the product itself. You’ll be able to produce audio products faster than any other kind. And your customers will be very happy with the product. Think about how popular podcast are. And once you record the audio, you can pay someone to transcribe it for you. Then you’ve got an eBook, too – but it was easy to create!
Is adding audio hard?
It’s not hard at all. There’s software that will show you how to add audio to a website. The software does all the work. The software creates the audio button code for you. Simply copy the code and paste it in your site. So don’t let this stop you.
Summary
Let’s take another look at the benefits. Using website audio will increase your conversion rates. No doubt your sales will go up. And your opt-in rate will increase. And you can quickly produce products and website sales copy. No many people are doing this. So you’ll be one of the few reaping the rewards. Start using it today and you’ll be glad you did.
