Honestly, everyone making money online has an email list. It’s the number one key to opening the success floodgates. Once you have a list built, you can market to it again and again. It’s like a renewable resource that allows you to make money on demand.
So, how do you build a list?
There are 3 factors in list building you need to consider:
- Your Landing Page
- The Incentive
- Your Confirmation Page
Your Opt-in Page – The squeeze page is the first thing your visitor is going to see. This is where they will enter their email address. That’s why it needs to look like a professionally designed page. It’s also got to be free from distractions. And have a clear call to action.
If you fail to make a strong close, you’re wasting your efforts. This is a definitive message that tells your visitor what to do. Without this your opt-in rate will plummet. Oddly, if you don’t make it clear, people will be confused and end up doing nothing.
You can take your opt-in page to the next level if you add a video to it. You only have a few second to get your visitors attention – video helps! It also allows you to tell them what to do several times. And after the video, you can make it just say “fill in the form now”.
If you don’t know how to make video, don’t worry. It’s very easy to hire people for a couple hundred bucks to make one for you. There are also list building systems that have everything pre-built for you.
Your Bribe – The second component is the reason they are opting into your list. People won’t give you their email for nothing. Most people are very protective of their email address. This means your bribe needs to be very attractive.
You have to provide value in your bribe for it to be good. Then it becomes something people want to get from you. And something from which they can derive a benefit. A few ideas:
- A report
- A piece of software
- A video
- A multi-part email series
Basically, you just need some content. And make it both helpful and informative. And nothing sells like “free”. But to get the email, it’s got to be a good offer.
If you’re worried about creating this content, don’t be. Here again, you can hire freelancers to create this for you. You just pick the topic and they create the training. One easy and effective bribe is a 5-part email training series. You can have ghost writers create emails for under $25 an email. And whole thing will only cost a hundred and fifty buck.
There are also list building products that include the follow up email series. There are two important things about the email series. First of all it has to give the subscriber what you promised – valuable information. It also has to generate revenue for you! One very easy way to make some money from your list is with affiliate marketing. Affiliate products are easy because you don’t have to do anything at all. And you can earn some commissions immediately from your emails.
Your Confirmation Page – The last bit is the thank you page. This is where your visitor goes after opting into your list. It’s a great idea to give them some valuable information right on the thank you page. That way, they feel glad that they gave you their email address. It also sets the foundation for your relationship with them. It also makes them more likely to open your emails.
Again, a simple solution to this is to get an email marketing package that includes everything. Or you can go the DIY route. You can either write the content pages on your own. Or have someone ghost write for you.
Summary
It doesn’t matter if you do all of this yourself. Or if you hire people to do this for you. Or if you get a ready-done package. The important thing is that you build your own list starting now. Once you’ve got it built. You’re free to make money at the push of a button.
