If you’re not preselling, you’re losing money
If you want to make more money as an affiliate, you must presell.
Before we start, let’s talk about what preselling actually is. Well, it is an art. And it’s also a science. And it’s function is to prepare your reader to buy something. Then you send them to the site that sells what you’ve prepared them for. When done correctly, your reader will not even notice.
Basically, you give them some content. And then refer them to the product website. We’ll get into how to do it correctly in a minute. Before we get into that, you should understand what’s in it for you. Some major benefits of this process:
- It builds trust – Once you have your readers’ trust, they will click your links more readily. And the more traffic you can send to the sale page, the more commissions you’ll earn.
- It disarms your reader – When you’re not hyping or pitching a product, your reader lets their guard down. Unguarded reading means they’re not filtering what you say. And your intention is conveyed more easily.
- It creates buying readiness – Now they’re open to hearing what you’re telling them. Being open means, they are open to everything you give them. This includes the sales website you send them to! And being open to the information there means they are much more likely to buy.
- Your commissions go up – They arrive at the product website prepped to buy. With the guard down and trusting your recommendation. The only thing that can result is increased sales!
- It boosts customer loyalty – Plus, they feel they’ve made the buying decision on their own. Instead of feeling pressured or “sold”. And this leads to greater satisfaction with the product.
- It boosts your profits – Happy customers ask for refunds much less often. Less refunds means more affiliate money stays in your pocket.
The need to presell is clear. You earn more commissions. Your customers are happier. That’s a clear win-win.
OK, so how do you do it?
Now you know whey preselling is critical. And hopefully you’re convinced you need to start doing it. You’re ready to learn how to do it properly. Remember, there are two components – art and science.
Becoming an artist
First, you have to gain the trust of your reader, so they let their guard down. And the only method of doing this is to give exceptional value to your readers. The art of this is to provide enough information to be of value, but not enough to satiate the hunger. The idea is that they want more and the sales page you send them to gives them more. Plus they’re not guarded, so they’re more open and likely to purchase the product.
It’s also a science
You also have to include some very specific things.
One of these key elements is the presentation of the information. You’ve got to map out your strategy before you start writing. Your goal is to sell the product you’re promoting. There are two ways to accomplish this with great content. First, you can provide useful but incomplete information. The second way is to provide all the information and let your reader discover how hard it is to actually implement it. Either way, the product sales page solves the problem.
You also have to link to the product you’re promoting discretely. You have directly to the home page of the product. That’s because nobody likes to click on affiliate links. But, without your affiliate link, how do you get credit? Well, that’s part of the science of this whole process. You use the “covert cookie” strategy.
Next, you want to make sure you’re linking on related words and phrases. Hyperlinked words are clicked more than anything else. And if the words you hyperlink relate, your reader will naturally click them for more information.
Using this system, you’re virtually guaranteed to increase your affiliate business success.
OK, here’s the not-so-good news:
This process is not easy – at all! Let’s talk about everything required to put this plan into action: Great content. First and foremost, you have to be able to write a great article that provides valuable information. This means you have to be able to write well, and have enough knowledge to be useful. Strategic writing. Yes, you must providing useful content. But, you also need to know how to present the information in a way that give value to the reader. And still leave them wanting more. The other approach is to reveal a self-evident problem through the information.
Product selection. You also need to determine what products you’ll be preselling. Even if you can pull off writing and great article. All your efforts are wasted if you send your reader to the wrong sales letter.
Techy stuff. One of the keys to this system is using “covert cookies” for the tracking. This is actually pretty simple – just embed a 1 pixel X 1 pixel image and set your affiliate link as the “source” of the image. (Just don’t mess it up. Otherwise, you won’t get credit for your sales.)
Summary:
Now you’re armed with the information needed to effectively presell. Using these techniques will increase your affiliate sales by 500% or more! So, start now and develop preselling content for all your affiliate promotions. Please don’t be lazy. Put in the effort to reap the greater rewards.
