The lifetime value of a customer is determined by how often you continue to sell to them. The more you continue to send them offers, yours or someone else’s, the more that value will increase.

First, you want to upsell or re-sell those customers immediately after the initial sale, hopefully at the time of purchase. A one time offer (OTO) works quite well for this.

If you can get them to order another item that compliments what they’ve already purchased, you can dramatically improve your profits. You want to experiment with add-on products and services.

You can offer a package of related items at a discount, since you don’t have to worry about advertising costs.

You could offer to upgrade their sale. If they’re buying a basic service, you can offer them a deluxe service but at a big discount.

Upselling is just one of the many different techniques that you can use.

You can also contact your customers shortly after the initial sale to see how they like the purchase and offer them a deal on something else.

You can secure the rights to high profit or repeat-type products that make sense to your customers, and you can keep following up with emails and salesletters.

If you sell something additional to half of your customers, you could add $1,000s and $1,000s of profit to every sale.

And then, once you know how much extra income you can earn on the back-end, you can dramatically increase the amount of money you spend to get those customers. Thus you can outspend your competition. This will allow you to increase your market share, which in turn will make you more money. Then you can spend more on acquiring customers and repeating the cycle over and over until you have little or no competition left.

I wish you and your family a very happy and prosperous New Year!

Until next time - Here’s To Your Success,

Tim